This workshop explores what it really takes to self-publish and market an indie game today. Combining current market data with hands-on experience from recent releases, it focuses on practical strategies that lead to visibility and sales.
Topics include pre-launch planning, the role of Steam Wishlists and their conversion into sales, indie performance trends across 2025 and early 2026, and marketing approaches that have proven effective, especially on social media.
Participants may
apply with an unreleased PC game to receive live feedback from guest marketeer and indie publisher Thomas Reisenegger (Future Friends Games), or join as audience members.
//AUDIENCE:: This workshop is aimed at indie developers, studio owners, or others who are currently developing/publishing a game and want to better understand how to approach today’s games market. It's ideal for those looking to gain or share insights from recent indie game launches, including strategies around visibility, marketing, and business development
//
REQUIREMENTS:: Participants should have at least some experience in game development, publishing, or marketing. Or want to explore business and marketing strategies within the indie game space.
//BRING:: Optional to bring something to take notes with.
To receive feedback o your game, you can submit it here:
https://forms.gle/CdSvSftHWMnbMpwm7 For this workshop online registration is not required to attend. The spots will be assigned on a first-come first-served basis, so make sure to be at the workshop location at least 10 minutes before the starting time.
